Raahi Parfums
Skills
Process
The brief was to create a luxury segment for an existing perfume brand. We decided to work on a Kannauj based, traditionally rooted and culturally sound brand called Raahi Parfums. The process involved understanding the brand values and positioning as it existed at the time. Through multiple brainstorming sessions we finalized on introducing a physical experience to the product, which had not been done before by the brand. Working as a team I was majorly involved in market research, secondary packaging and graphics, working on the physical experience and the storytelling that followed it, while my collaborator focused on the physical prototyping and bottle design as the primary packaging.
Result
Drawing inspiration from Indo-Islamic motifs and architecture of Kannauj, Raahi Parfum's floral collection emerged. Iconized gulaab, champa and banafsha that have deep histories in South Asian perfumery into unique experiences through unboxing, information, olfaction and form. The packaging also aims to achieve long term sustenance through its collectability and presentability.
